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Football Insider

The Digital Divide: Unpacking Arsenal's Most-Hated Fanbase Status in the Premier League

While Arsenal leads the title race on the pitch, off it, they claim a less enviable title as the most disliked fanbase in the Premier League. A recent study delves into the social media sentiment surrounding the Gunners amidst a season of intense scrutiny and digital discourse.

The Digital Divide: Unpacking Arsenal's Most-Hated Fanbase Status in the Premier League

Arsenal might be leading the way on the pitch as they chase a first Premier League title in over two decades, but off it, they have secured a much less desirable accolade. A comprehensive new study has revealed that the Gunners’ faithful have been named the most disliked fanbase in the English top flight. The research, which highlights the tribal nature of modern football, suggests that the north London club’s return to the summit of the game has brought with it a significant wave of external hostility from rival supporters across social media platforms.The study, conducted by British Gambler, utilised the advanced social listening platform Brandwatch to analyse hundreds of thousands of online posts over the last six months. The goal was to measure the level of positive and negative sentiment directed toward every club’s supporters. According to the data, Arsenal recorded a staggering 43 per cent negative sentiment rating, which was the joint-highest in the entire division. This figure places the Emirates Stadium regulars at the very top of the "most-hated" rankings, reflecting a turbulent period of online discourse regarding their conduct and reactions to matchday events. The report indicates that the sheer scale of Arsenal’s global following, combined with the relentless and often heated nature of online football debate, has served to magnify the scrutiny placed upon their supporters. With every VAR decision and post-match interview being dissected by millions, the 'Arsenal Twitter' phenomenon appears to have contributed heavily to their high ranking. As the club continues its push for silverware, the intensity of these digital interactions shows no signs of slowing down, further cementing their reputation as the league's most polarising set of fans.While Arsenal’s presence at the top of the list might be explained by their profile as title contenders, they are surprisingly joined at the summit by Nottingham Forest. The east Midlands club also recorded a 43 per cent negative sentiment rating, matching the Gunners for the title of the league’s most criticised supporters. The rise in negativity toward Forest fans comes during a season of significant change and high-stakes battles at the City Ground, suggesting that their vocal presence in the top flight is rubbing many rival fans the wrong way.Alex Kostin, a spokesperson for British Gambler, explained the findings by saying: "Football fan culture doesn’t stop at the final whistle anymore, it plays out 24 hours a day online. So we’ve dived into the social media metrics to find out which clubs’ fanbase are the most disliked off the pitch. Arsenal topping the table reflects just how intense the discourse around them has been this season." Kostin continued to elaborate on why the Gunners have become such a lightning rod for criticism this term, noting the perfect storm of factors currently surrounding the Emirates Stadium. He stated: "When you combine a title race, refereeing debates and one of the largest fanbases in the sport, every moment is magnified. The same applies to clubs like Nottingham Forest and Liverpool, with controversy and expectation naturally fuelling negative sentiment. Interestingly, some of the league’s most successful clubs this season – namely Manchester City or Aston Villa – recorded comparatively lower levels of negative sentiment toward their supporters."While Arsenal and Nottingham Forest lead the way in terms of negative perception, they are closely followed by the heavyweights of Merseyside. Liverpool supporters recorded a 41 per cent negative sentiment rating, placing them third on the list. Their local rivals Everton were not far behind on 40 per cent, a figure matched by Crystal Palace. The Eagles’ presence in the top five is thought to be influenced by recent friction between the Selhurst Park faithful and manager Oliver Glasner, which has led to a spike in digital criticism and internal debate.The study highlights a fascinating trend where traditional 'big' clubs do not necessarily attract the most hate relative to their size. Manchester United and Manchester City, for instance, sat surprisingly low in the rankings. United recorded a 26 per cent negative sentiment rating, while the reigning champions City were on 25 per cent. This suggests that while these clubs remain global giants, the current online conversation is being driven more by the immediate drama surrounding the title race and specific club controversies rather than historical rivalries alone.Add GOAL.com as a preferred source on Google to see more of our reportingAt the opposite end of the spectrum, Fulham fans can officially claim to be the least disliked in the Premier League. Only 20 per cent of online mentions regarding the Cottagers' faithful were negative, making them the most 'liked' group in the country according to the data. They were followed closely by Aston Villa at 21 per cent and Sunderland at 23 per cent. These clubs appear to have successfully avoided the toxic online discourse that often plagues the league's most visible and controversial teams throughout the gruelling domestic campaign.Ultimately, the research proves that the digital landscape has become the new frontline for football tribalism. Alex Kostin concluded: "Our data therefore suggests that the clubs driving the biggest online conversations are often the ones attracting the strongest negative reactions."

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Arsenal's Digital Footprint

Arsenal's online presence has sparked significant controversy, with a staggering 43 per cent negative sentiment rating in recent social media analysis. The club's global fanbase, coupled with the fervor of online football debates, has made 'Arsenal Twitter' a hotbed of criticism and scrutiny.

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Nottingham Forest: Surprising Contenders

Joining Arsenal at the top of the 'most-hated' list is Nottingham Forest, matching the Gunners' negative sentiment rating. The club's vocal presence in the Premier League amid a season of change has ruffled feathers among rival supporters, contributing to their high ranking.

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Liverpool, Everton, and Crystal Palace in the Mix

Liverpool and Everton fans follow closely behind Arsenal and Forest with 41 per cent and 40 per cent negative sentiment ratings, respectively. Crystal Palace's digital criticism has surged due to tensions with manager Oliver Glasner, placing them in the top five most disliked fanbases.

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Manchester Giants: Unexpectedly Low Ratings

Despite their global stature, Manchester United and Manchester City surprisingly rank lower in negative sentiment at 26 per cent and 25 per cent, respectively. The current online discourse seems driven more by immediate drama and specific controversies rather than historical rivalries alone.

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Fulham Leads the 'Liked' Fanbase Alliance

In contrast to the most disliked, Fulham fans emerge as the least hated group with only 20 per cent negative mentions. Aston Villa and Sunderland closely follow at 21 per cent and 23 per cent, respectively, having sidestepped the toxic online discourse that shadows the league's more contentious teams.

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Digital Tribalism in Football

The study underscores the digital realm as the new battleground for football tribalism. It reinforces how the clubs sparking the most online conversations often attract the harshest negative reactions, painting a vivid picture of the evolving landscape of fan interactions.

Published on Mar 2, 2026