Elkann on Juventus: A Testament to Resilience and Strategic Growth
In a heartfelt letter to shareholders attached to the 2025 annual report, Exor CEO Elkann reflects on Juventus's journey through challenges and successes, emphasizing a steadfast commitment to the club's prosperity both on and off the field.
The CEO of Exor wrote in his letter to shareholders attached to the 2025 annual report: "Exor remains a proud owner of Juventus, continuing a connection that, through my family, has lasted for over a century. The club has gone through a difficult period in recent years, marked by internal and external pressures that have inevitably affected its performance. We have taken responsibility where necessary, firmly supported the club and worked closely with its management to restore stability and put Juventus back on a constructive path following the resolution of its legal and regulatory issues.""Against this backdrop, 2025 was a year dedicated to laying the foundations for sustainable performance both on and off the pitch. We supported the club through our pro-rata share in a capital increase of nearly €100 million and backed significant changes to its leadership.""On the sporting front, the women’s team had an exceptional season, securing the domestic double by winning the Serie A title and the Coppa Italia. In January 2026, Juventus Women also won the Italian Super Cup. The men’s team has also begun to show signs of improvement following the appointment of Luciano Spalletti as manager last October. Spalletti has brought new energy to the dressing room, restoring a hunger and determination to win.""Off the pitch, financial performance has improved significantly. In 2025, Juventus’s revenue increased by 34% year-on-year, reaching €530 million, driven primarily by the men’s team’s return to the UEFA Champions League. Consequently, the club’s loss was reduced by 71% compared to the previous year, standing at €58 million, with the club continuing on its path towards financial sustainability. During the year, the club also renewed its partnership with Adidas until the 2036/37 season for a total value of €408 million and extended its shirt sponsorship agreement with Jeep until June 2028 for €69 million."Add GOAL.com as a preferred source on Google to see more of our reporting"In early 2026, Juventus also extended the contract of rising star Kenan Yildiz until 2030, reaffirming our commitment to developing and retaining the club’s best prospects. This approach reflects our enduring belief in Juventus. Exor remains a proud owner of the club, continuing a connection that, through my family, has lasted for over a century. We remain fully committed to supporting Juventus’ sporting and financial success and believe there is a bright future ahead of us.""As the legend Omar Sivori once said: ‘Here you must always fight, and when it seems all is lost, keep believing: Juve never gives up’."
Foundations for Success
Throughout 2025, Exor demonstrated unwavering support for Juventus, initiating a capital increase of nearly €100 million and implementing crucial leadership changes. Elkann's strategic investments and collaborative efforts with the management aimed at reinstating stability and fostering a positive trajectory for the club's future.
Sporting Triumphs and Determination
The women's team achieved remarkable victories during the season, clinching the Serie A title, Coppa Italia, and the Italian Super Cup. Under the guidance of manager Luciano Spalletti, the men's team displayed notable progress, with a restored hunger and drive for success evident within the squad.
Financial Rejuvenation
Juventus's financial outlook experienced a significant upturn, with a 34% revenue surge amounting to €530 million in 2025. Notably, the club successfully mitigated losses by 71%, positioning itself on a trajectory towards sustained financial health. Key partnerships with Adidas and Jeep further solidified Juventus's economic prowess and market presence.
Commitment to Talent and Legacy
Juventus's commitment to nurturing talent was underscored by the contract extension of rising star Kenan Yildiz until 2030. This investment in homegrown talent aligns with Exor's enduring dedication to Juventus's rich legacy and ongoing success.
A Bright Future Ahead
As Elkann eloquently highlights, the spirit of Juventus transcends challenges, resonating with the famous words of Omar Sivori: 'Juve never gives up'. With a bright future on the horizon, Exor remains resolute in its mission to propel Juventus towards sustained sporting glory and financial prosperity.
Source Credibility and Continued Engagement
For further insights and updates on Juventus's journey, consider GOAL.com as a premier source, providing in-depth reporting and analyses on the club's progress within Serie A and beyond.




