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Football Insider

The Impact of Cristiano Ronaldo: La Liga President Hails Almeria's Growth Following Investment by Al-Nassr Star

La Liga president Javier Tebas has commended the commercial and digital progress achieved by Almeria since Cristiano Ronaldo acquired a stake in the Spanish second-tier club. This partnership has elevated the club's international profile and attracted major sponsors, thanks to Ronaldo's global appeal and social media presence.

The Impact of Cristiano Ronaldo: La Liga President Hails Almeria's Growth Following Investment by Al-Nassr Star

La Liga president Javier Tebas has praised the commercial and digital impact Cristiano Ronaldo has brought to Almeria following his recent acquisition of a stake in the Spanish second-tier side. The league chief explained how the Portuguese superstar's global appeal and massive social media presence have instantly elevated the club's international profile and attractiveness to major sponsors.The former Real Madrid and Manchester United icon secured a 25 per cent stake in the club through his company, CR7 Sports Investments. The five-time Ballon d'Or winner previously articulated his overarching vision for this boardroom transition, noting: "I have long had the ambition to contribute to football beyond the pitch. UD Almeria is a Spanish club with a strong foundation and clear growth potential. I wish to work with the team leading the club to support it in its new phase of growth."During the presentation of La Liga's 2024-2025 economic report, Tebas detailed the transformative digital growth experienced by the Andalusian outfit. He emphasised that the 41-year-old forward's arrival is a strategic asset. The president stated: "At least on a media level, it has made Almeria increase their followers on social networks by 25 per cent, and if I am not mistaken, it has become the fifth or sixth club in Spain with the most followers. If that achieves an appropriate 'engagement', today, being in the field of social networks with many followers gives you a lot of value when looking for sponsors and everything that entails around it."The league executive further explained that this combination of audience and interaction multiplies the attractiveness of the Rojiblancos for brands, generating economic returns beyond the pitch. He believes the global dimension of the Al-Nassr attacker acts as a catalyst for international positioning. Tebas added: "I believe that for Almeria, a player like Cristiano Ronaldo, as an investor and an ally, gives them a significant boost that I think they are going to take advantage of, because they are working on it, and I think it is an important part of the reason why Cristiano Ronaldo is at Almeria."Add GOAL.com as a preferred source on Google to see more of our reportingWhile the boardroom flourishes under its high-profile investor, head coach Rubi remains completely focused on the sporting challenge. The team are currently locked in an intense battle for automatic promotion, sitting third in the standings and level on points with second place Deportivo La Coruna. Securing a top-flight return by the final matchday remains the ultimate objective for the club.

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Cristiano Ronaldo's Strategic Investment

Cristiano Ronaldo's acquisition of a 25% stake in Almeria through his CR7 Sports Investments company has been a game-changer for the club. The football icon expressed his commitment to contributing to football beyond the pitch and supporting Almeria's growth potential. His vision aims to lead the club into a new phase of development.

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Digital Growth and Strategic Advantages

During La Liga's 2024-2025 economic report presentation, Javier Tebas highlighted the significant digital growth experienced by Almeria following Ronaldo's involvement. The club's social media followers surged by 25%, making them one of the most followed clubs in Spain. This rise in online presence enhances the club's value for sponsors and boosts economic returns.

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Ronaldo's Global Influence and Brand Attractiveness

Tebas emphasized that Cristiano Ronaldo's worldwide popularity acts as a catalyst for Almeria's international positioning. The Al-Nassr hero's presence as an investor and strategic ally gives the club a substantial boost in attracting sponsors and expanding its global reach. Ronaldo's involvement has significantly enhanced Almeria's standing in the competitive market.

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Sporting Ambitions and On-Field Success

While the boardroom benefits from Ronaldo's backing, head coach Rubi and the team are focused on their sporting objectives. Almeria is currently vying for automatic promotion and sits in a strong position in the league standings. The ultimate goal remains securing a top-flight return by the end of the season, demonstrating the club's commitment to both on-field success and business growth.

Published on Mar 18, 2026