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Football Insider

Football and Finance – 2026 World Cup: DAZN to Broadcast Matches in Pubs and Bars

Stay updated with the latest news on the 2026 World Cup broadcast. DAZN has secured the broadcasting rights for both the general public and commercial venues.

Football and Finance – 2026 World Cup: DAZN to Broadcast Matches in Pubs and Bars

Latest news on the World Cup broadcast.The 2026 World Cup is fast approaching. The World Cup matches will be broadcast on DAZN, with a selection of them shown free-to-air on Rai. The platform has secured the broadcasting rights for the general public and is on the verge of doing the same for commercial venues. As reported by Calcio e Finanza, DAZN will indeed be the exclusive broadcaster of the matches in bars, restaurants and public venues. The deal has not yet been officially confirmed, but, according to the publication specialising in football and economics, negotiations are in their final stages. It is worth noting that DAZN will stream all 104 matches of the tournament live, with a total investment, together with Rai, ofaround €160 million.This would not, in any case, be a new development for OTT streaming in public venues. Last summer, DAZN already broadcast all the matches of the 2025 Club World Cup in commercial establishments.It is not yet clear whether DAZN will seek to share the commercial offering for the public with potential partners. The platform that broadcasts Serie A will, in fact, have to decide whether to keep the World Cup entirely to itself or to distribute it with other players (as it did with Mediaset for the Club World Cup). In this case, however, the collaboration would be limited to streaming, as free-to-air broadcasting will be the preserve of Rai.Add GOAL.com as a preferred source on Google to see more of our reporting

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DAZN Takes Center Stage

As the 2026 World Cup draws near, DAZN emerges as the exclusive broadcaster for the tournament's matches in bars, restaurants, and public venues. Negotiations are reportedly in the final stages, with a comprehensive streaming plan in the works.

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Comprehensive Coverage

DAZN will stream all 104 matches of the World Cup live, making it a go-to platform for football enthusiasts. Teaming up with Rai, the total investment for the broadcasting rights amounts to an impressive €160 million, ensuring extensive coverage for viewers across various mediums.

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OTT Streaming in Commercial Venues

This move isn't entirely new for DAZN, as the platform previously broadcasted all matches of the 2025 Club World Cup in commercial establishments. The upcoming World Cup coverage in public venues is poised to elevate the viewing experience for fans worldwide.

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Collaborative Possibilities

While DAZN will handle the streaming services for the World Cup, questions remain about potential partnerships for commercial venue offerings. The decision to either retain exclusive rights or collaborate with other players, similar to the Mediaset partnership for the Club World Cup, adds an intriguing layer to the broadcasting landscape.

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Future of Football Broadcasting

As the anticipation for the 2026 World Cup grows, the innovative approach taken by DAZN highlights the evolving nature of sports broadcasting. Keep an eye on GOAL.com for further updates as we delve deeper into the intersection of football and finance.

Published on Mar 14, 2026