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Juventus: Money Mismanagement - Analyzing €875 Million Spent in Transfers

Despite investing a staggering €875 million in transfers over the last six seasons, Juventus faces the harsh reality of underwhelming results. The analysis by *La Gazzetta dello Sport* delves into the costly missteps made by the club in player acquisitions, shedding light on the root cause of their struggles.

Juventus: Money Mismanagement - Analyzing €875 Million Spent in Transfers

Over the last six seasons, having failed to win the Scudetto since their last triumph in 2020, Juventus have spent a staggering €875 million: according to figures reported in an analysis by *La Gazzetta dello Sport*, this is the cost of permanent signings, including transfer fees, accrued bonuses and any charges linked to loan deals leading to permanent transfers.The newspaper, in an article by Marco Iaria, takes into account only those players who actually made it into the Bianconeri first team, excluding players who were signed but then sent elsewhere, such as Mandragora. At Juventus, the shareholders, led by Exor, have backed four capital injections since 2019 totalling €998 million. The problem is how that money was spent, La Gazzetta points out. The period following the last Scudetto has seen various phases of governance: the decline of the Andrea Agnelli era, leading up to the departure of the all-powerful Fabio Paratici in May 2021 and the president’s resignation in November 2022; the spells of managing directors Arrivabene and Scanavino, with sporting directors Cherubini and Giuntoli; and finally the latest turning point with Comolli, who arrived in Turin last summer and is now supported by sporting director Ottolini.When analysing the transfer campaigns carried out, one by one, by the aforementioned executives, what is particularly striking is the repetition of mistakes in the most expensive signings. As early as 2020–21, there was the €80 million spent on Arthur (partially offset by the swap deal involving Pjanic) and the €54 million, between the loan and the buy-back clause, for Chiesa. The following year it was Vlahovic’s turn, the most expensive signing at 85 million, whilst Locatelli cost 35 million. The 2024–25 transfer window was disastrous: the returns from Koopmeiners (€53m), Douglas Luiz (€49m), Nico Gonzalez (€37m) and Kelly (€22m) were well below expectations and the money invested, precisely in the season in which Juve let Huijsen go for €15m, who was then sold by Bournemouth to Real Madrid for €60m.And we come to 2025-26: the Bianconeri have bought back Conceiçao for a total of 40 million and will have to do the same with Openda (46 million), who is set to leave. David was signed on a free transfer, but with 12 million in ancillary costs. Zhegrova (€15 million) and João Mário (€12 million), who moved to Bologna, did not materialise. In the end, the only major signing that lived up to expectations was Bremer (€51 million). These figures support the argument on which the article is based: for Juve, the problem isn’t the money. It’s how it was spent.Add GOAL.com as a preferred source on Google to see more of our reporting

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Juventus' Spending Saga

Over the past six years, Juventus has been on a spending spree, with a sizeable €875 million dedicated to permanent signings. This hefty sum includes transfer fees, bonuses, and costs related to loan deals leading to permanent transfers. Despite substantial financial backing from shareholders, including Exor, totaling €998 million, the club's acquisition strategy has come under scrutiny.

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Governing Phases and Executives

The period post their last Scudetto victory in 2020 has seen a transition in leadership, marked by management changes. From the decline of the Andrea Agnelli era to the departure of key figures like Fabio Paratici, Juventus underwent multiple shifts in governance. The arrival of new sporting directors and executives, such as Comolli and Ottolini, aimed to steer the club in a new direction.

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Missteps in Expensive Signings

A closer look at the transfer campaigns reveals a pattern of errors in high-profile acquisitions. From the costly signing of Arthur and Chiesa to the disappointing returns on Vlahovic and Locatelli, Juventus has struggled to translate big investments into on-field success. The 2024–25 transfer window turned out to be a disaster with lackluster performances from Koopmeiners, Douglas Luiz, Nico Gonzalez, and Kelly.

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Struggles in Recent Signings

The 2025-26 season witnessed mixed fortunes for Juventus in the transfer market. While some acquisitions like Bremer lived up to expectations, others like Zhegrova and João Mário failed to materialize. The club had to buy back players like Conceiçao and Openda, reflecting the challenges in player recruitment and retention.

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Conclusion: Money Mismanagement

In retrospect, Juventus' struggle for success isn't due to a lack of funds but rather how those funds were utilized. The article emphasizes the critical need for strategic planning and prudent decision-making in player acquisitions. To revitalize their fortunes, Juventus must address the root causes of their transfer mishaps and realign their approach to building a competitive squad.

Published on Mar 23, 2026